A full-service day trading brokerage firm specialized in comprehensive trading solutions for professional retail and boutique clients.

Why do experienced traders use Tradingalpha?

With a strong emphasis on cutting-edge technology and personalized service, Tradingalpha aims to empower traders of all levels to navigate the financial markets effectively and apply their trading potential effectively and efficiently. 

Led by a team of technology, operations, and compliance experts with deep and diverse industry experience, we strive to be the best-in-class day trading broker for the future. 

Our innovative technology simplifies and speeds the trading life cycle, enabling clients to focus on executing their vision.
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Advanced Trading Tools

Proprietary THINKalpha platform for Data-Driven Trading Decisions


Scan the market and identify trade ideas using over 800 different indicators without coding knowledge. THINKalpha is built as a Natural Language Processing (NLP) platform and can help you identify trading opportunities.
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Support for 3rd party trading platforms

We also provide brokers with agnostic support for third party platforms and technology, allowing traders to work in their preferred platform given their needs.

DAS Trader PRO

DAS Trader Professional is a trading platform that features advanced order types, charting, and real-time account management.


Takion is a trading platform that is fueled by technologically-advanced code and algorithmic smart order routing.

Sterling Trader Pro

Sterling Trader Pro is a full-featured trading platform built for speed, stability, and fast executions.

Unleash Trading Potential with Locates and Borrows (LAB) Made Easy.*

• Dedicated Securities Lending professionals with 20+ years of experience.
• Locates and Borrows from 16+ distinct liquidity Providers.
• Transparent Pricing.
• Seamless integration with front-end platforms.
* Price transparency is based on source data outside of Tradingalpha therefore price and rates are not guaranteed and may change at any time.
** Tradingalpha inventory is based on a growing number of providers with access to securities for locates and borrows.
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Competitive Pricing and Flexible Account Options

Equity Commission

Starting at

.0025 / share

Options Commission

Starting at

.50 / contract

High Volume traders please contact us for pricing.

Live Chat

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116 Commons Way, Princeton, NJ 08540, USA
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Tradingalpha.com is a website owned and operated by Think Alpha Securities LLC (doing business as “Tradingalpha”). Brokerage services are provided through Think Alpha Securities LLC, Member FINRA and SIPC. 116 Commons Way, Princeton, NJ 08540. Not insured by the Federal Deposit Insurance Corporation (FDIC). This material is sales and trading commentary and does not constitute investment research. This material is provided to you by Think Alpha Securities LLC (“TAS”) solely for informational purposes, is intended for your use only and does not constitute an offer or commitment, a solicitation of an offer or comment (except as noted for CFTC purposes), or any advice or recommendation, to enter into or conclude any transaction (whether on the indicative terms shown or otherwise), or to provide investment services in any state or country where such an offer or solicitation or provision would be illegal. TAS is not acting in any fiduciary capacity and it will not treat recipients as its customers by virtue of their receiving this material. The provision of the services referred to in this material is subject to relevant local regulation and practice, and not all the services described may be available in your particular jurisdiction. Brokerage services are provided through Think Alpha Securities LLC, Member FINRA and SIPC.  116 Commons Way, Princeton, NJ 08540. Not insured by the Federal Deposit Insurance Corporation (FDIC).
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